In the third year of its ‘Buy a Legend, Win a Legend’ promotion in association with popular sticker producers Panini, Cadbury has partnered with ELVIS to create shiny versions with some of Britain’s most-loved footballers.
Data and insights firm YouGov has completed its acquisition of sports media measurement provider SMG Insight, integrating the company to create YouGov Sport in the process.
This transformational deal will give PureGym significant scale in Continental Europe and rapidly accelerate its international expansion.
Jagermeister appoints Campus for student ambassador scheme.
EA Sports launch new FIFA 20 campaign with adam&eveDDB.
Swedish fintech payments firm Klarna has launched a new campaign focused around the introduction of Video Assistant Referee technology in the UK’s Premiere League.
Sleep tech company Simba has signed rugby player Maro Itoje to head up its new national campaign.
Voiceworks, which claims to be the world’s first full-service voice consultancy, has launched with voice-activated Premier League content for smart speakers.
The UK’s financial regulator, the FCA, has launched a new ad for the final deadline for PPi claims, using its Animatronic Arnie, this time supported by, Mr Motivator, blogger, Skint Dad, and financial expert Sarah Pennells.
UK telco Vodafone has signed up to sponsor the world’s smallest football league on the Isles of Scilly ahead of the launch of its 5G network on the island.
London digital publisher, JOE Media, has partnered with soft drink brand, Rubicon, to launch Swanny’s Cricket Show, a weekly made-for-social show.
Using a vinyl record, the campaign showcases how positive energy can be passed across generations and from person-to-person, inviting viewers to ‘Spark Something’.