Emily LeeCadbury puts football legends on shiny Panini stickers for ‘Win a legend’ promotion
The campaign is part of a wider strategy centred on Cadbury’s Premier League partnership.
Michele Kelsey
- YouGov
- January 20, 2020
- 1 minute Read
YouGov launches sport division after completing SMG Insight acquisition
Data and insights firm YouGov has completed its acquisition of sports media measurement provider SMG Insight, integrating the company to create YouGov Sport in the process.
Dan Somner
- Acquisitions
- Gyms
- December 12, 2019
- 3 minutes Read
PureGym set to acquire Fitness World
This transformational deal will give PureGym significant scale in Continental Europe and rapidly accelerate its international expansion.
- Jägermeister
- October 14, 2019
- 2 minutes Read
Jagermeister appoints Campus for student ambassador scheme
Jagermeister appoints Campus for student ambassador scheme.
Phil Mcintyre
- FIFA
- Football
- September 30, 2019
- 1 minute Read
EA Sports launch new FIFA 20 campaign with adam&eveDDB
EA Sports launch new FIFA 20 campaign with adam&eveDDB.
- Agencies
- Campaigns
- August 3, 2019
- 3 minutes Read
Klarna launches VAR campaign created by 72andSunny
Klarna has launched a new campaign focused around the introduction of Video Assistant Referee technology in the UK’s Premiere League.
- Campaigns
- Creative
- July 23, 2019
- 2 minutes Read
Simba launches ‘national sleep campaign’ with rugby star Maro Itoje
Sleep tech company Simba has signed rugby player Maro Itoje to head up its new national campaign.
- Campaigns
- Football
- July 10, 2019
- 3 minutes Read
New voice agency launches with content for Premier League
The London-based firm said it’s a voice-first agency focused on innovative technology, search and content solutions for the rapidly-growing digital assistant marketplace.
- Adverts
- Campaigns
- June 18, 2019
- 3 minutes Read
Arnie’s back with support for the FCA’s final push PPI ad campaign
The UK’s financial regulator, the FCA, has launched a new ad for the final deadline for PPi claims, using its Animatronic Arnie, this time supported by, Mr Motivator, blogger, Skint Dad, and financial expert Sarah Pennells.
- Football
- Vodafone
- June 17, 2019
- 3 minutes Read
Vodafone becomes official sponsor of world’s smallest football league
UK telco Vodafone has signed up to sponsor the world’s smallest football league on the Isles of Scilly ahead of the launch of its 5G network on the island.
- Cricket
- May 28, 2019
- 4 minutes Read
Cricket legend Graeme Swann fronts new JOE Media show sponsored by Rubicon
London digital publisher, JOE Media, has partnered with soft drink brand, Rubicon, to launch Swanny’s Cricket Show, a weekly made-for-social show.
Joshua Althauser
- Campaigns
- Creative
- May 10, 2019
- 2 minutes Read
Lucozade pours £10m into summer ‘Spark’ campaign
Using a vinyl record, the campaign showcases how positive energy can be passed across generations and from person-to-person, inviting viewers to ‘Spark Something’.
