Cadbury puts football legends on shiny Panini stickers for ‘Win a legend’ promotion
Emily Lee The campaign is part of a wider strategy centred on Cadbury’s Premier League partnership.
Sports
YouGov launches sport division after completing SMG Insight acquisition
Michele Kelsey Data and insights firm YouGov has completed its acquisition of sports media measurement provider SMG Insight, integrating the…
PureGym set to acquire Fitness World
Jon Barr This transformational deal will give PureGym significant scale in Continental Europe and rapidly accelerate its international expansion.
Jagermeister appoints Campus for student ambassador scheme
Dan Somner Jagermeister appoints Campus for student ambassador scheme.
EA Sports launch new FIFA 20 campaign with adam&eveDDB
Phil Mcintyre EA Sports launch new FIFA 20 campaign with adam&eveDDB.
Klarna launches VAR campaign created by 72andSunny
Klarna has launched a new campaign focused around the introduction of Video Assistant Referee technology in the UK's…
Simba launches ‘national sleep campaign’ with rugby star Maro Itoje
Sleep tech company Simba has signed rugby player Maro Itoje to head up its new national campaign.
New voice agency launches with content for Premier League
The London-based firm said it’s a voice-first agency focused on innovative technology, search and content solutions for the…
Arnie’s back with support for the FCA’s final push PPI ad campaign
The UK’s financial regulator, the FCA, has launched a new ad for the final deadline for PPi claims,…
Vodafone becomes official sponsor of world’s smallest football league
UK telco Vodafone has signed up to sponsor the world’s smallest football league on the Isles of Scilly…
Cricket legend Graeme Swann fronts new JOE Media show sponsored by Rubicon
London digital publisher, JOE Media, has partnered with soft drink brand, Rubicon, to launch Swanny’s Cricket Show, a…
Lucozade pours £10m into summer ‘Spark’ campaign
Joshua Althauser Using a vinyl record, the campaign showcases how positive energy can be passed across generations and from person-to-person,…