Outernet London, the forthcoming “immersive media space” on Tottenham Court Road, will feature the largest LED screens by pixel density anywhere in the world.

This follows a deal between Outernet Global, the venue’s parent company, and display manufacturer AOTO, to see the 8K, 360-degree, floor-to-ceiling screens installed.

Outernet says the displays will provide bold new advertising space for brands and media partners, while visitors will experience content on a new scale.

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The London venue will also feature a 2,000-capacity live events space, along with two smaller venues, retail space, and bars and restaurants.

Outernet says it will leverage the musical heritage of its location, including the history of Denmark Street.

Commenting on the screen announcement, Outernet CEO Phillip O’Ferrall said:

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“Outernet London will be different to any kind of brand experience the public have ever had. To make that happen we needed the power to deliver beautiful and impactful digital content. We’re delighted that AOTO will be our display manufacturing partner for the London site.

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He further adds:

“They have vast experience in narrow pixel pitch LED display which will be vital in delivering the highly immersive experience we are going to achieve with our enormous display canvas.

These screens let us create a media environment like no other giving visitors a reason to return again and again and really engage with what they see every time.”