Boston Consulting Group (BCG), one of the world’s leading management consulting firms, has acquired AllofUs, a leading design consultancy based in London.

The acquisition will broaden and deepen BCG’s overall digital offerings and strengthen its design capabilities in particular.

“We continue to expand our digital service offerings to deliver clients’ ambitious transformation and growth agendas,” said Karalee Close, the global leader of BCG’s Technology Advantage practice.

“With this acquisition, we are further enhancing our ability to bring top-notch digital design capabilities to our clients while welcoming incredible talent to our team—enabling us to continue to deliver even greater value and impact for our clients.”

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High-value design needs
Sherif Choudhry, BCG Platinion’s managing director for digital products and services added: “Our clients are demanding high-value design and engineering capability, which we are catalysing in Europe with AllofUs”.

Since its founding in 2003, AllofUs has been at the cutting edge of digital innovation and service design, carving a niche for itself in a highly competitive environment, the firm said.

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Its list of past and present prominent clients, including firms such as Sky, Microsoft, Samsung, Ikea, Google, Facebook, and Yale University, is a further testament to the consultancy’s capabilities.

“Our capabilities in design thinking, coupled with BCG’s strength in business strategy, ensure that we are bringing to market an offering that can deliver value and impact for our clients at the highest level,” said Phil Gerrard, an AllofUs founding partner and the company’s CEO.

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The AllofUs team will become part of BCG Platinion, which is an integrated part of DigitalBCG offering deep technology capabilities around design, engineering, architecture, and data and analytics, among other areas.

AllofUs founders Phil Gerrard and Orlando Mathias will join Platinion’s leadership group.

BCG’s acquisition of AllofUs follows its earlier acquisition, in July 2017, of MAYA, a digital design and innovation company based in Pittsburgh.

Both acquisitions reflect the substantial growth of BCG’s digital activities supporting design and innovation and complement BCG’s Digital Ventures and Gamma teams.