KIND Snacks, health and wellness snack bar brand, has appointed Intermarketing as its advertising agency, after a process run through Creativebrief.

The agency will be KIND’s first ever advertising agency in the UK and will also support deploying campaigns in 20+ other international markets in 2019.

A leader in healthy snacking, KIND is known for their fruit, nut and protein bars. First introduced in 2015 to the UK, KIND Snacks has prided itself on making the world a little kinder – one snack at a time.

In late 2017, Mars became a strategic partner, taking a minority stake in the business. Following the brand’s substantial YoY growth, Intermarketing will devise and execute the brand’s marketing creative strategy in the UK.

“We’re excited to partner with an agency that complements our brand ethos and team culture”, said John McManus, KIND UK Marketing Director.

“Intermarketing has a clear passion for creative excellence and will help us push boundaries with their agile original approach”.

Nickii Gray from Intermarketing Agency said: “KIND is a fantastic company, with an important message at their heart.

“We’re delighted to work so closely with a business so similar to our own. This is a very exciting period for KIND and we’re very excited to be a part of it.”