KIND Snacks, health and wellness snack bar brand, has appointed Intermarketing as its advertising agency, after a process run through Creativebrief.

The agency will be KIND’s first ever advertising agency in the UK and will also support deploying campaigns in 20+ other international markets in 2019.

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A leader in healthy snacking, KIND is known for their fruit, nut and protein bars. First introduced in 2015 to the UK, KIND Snacks has prided itself on making the world a little kinder – one snack at a time.

In late 2017, Mars became a strategic partner, taking a minority stake in the business. Following the brand’s substantial YoY growth, Intermarketing will devise and execute the brand’s marketing creative strategy in the UK.

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“We’re excited to partner with an agency that complements our brand ethos and team culture”, said John McManus, KIND UK Marketing Director.

“Intermarketing has a clear passion for creative excellence and will help us push boundaries with their agile original approach”.

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Nickii Gray from Intermarketing Agency said: “KIND is a fantastic company, with an important message at their heart.

“We’re delighted to work so closely with a business so similar to our own. This is a very exciting period for KIND and we’re very excited to be a part of it.”