The parent company behind Agency:2 and Mighty Social has been acquired by an agency within the Next Fifteen Group.
Market Making Ltd was bought by the company in what the pair say is a deal that will bring together a social media pioneer with a leader in technology-driven marketing.
Market Making opened its doors in 2012. In 2016 and 2017 it was named by Deloitte as the fastest-growing specialist in the UK and EMEA region.
Senior management at Market Making will continue to lead the agencies after the acquisition.
The company was advised by Spark, a mergers and acquisitions specialist working with businesses in the martech and marcomms sectors.
Spark worked with Market Making for two years before the completion of the deal, including overseeing a restructuring of the business.
Joel Davis, CEO of Market Making said: “We really appreciate that Spark made the effort to truly get to know us and our business and helped us make some key decisions so that we were well placed to sell.”
