JUMP, Havas Media Group’s content and partnerships hub, has completed its senior line-up with appointments from We Are Social and Wavemaker.

Kevin Morosky and Tom Dunn join from We Are Social as Creative Directors, while Wavemaker’s Daniella Murphy takes up the role of Strategy Director.

It’s part of a move to make JUMP a “go-to-market agency brand in its own right” after a successful first year when it has created content for brands including O2, Royal Mail and the Open University.

The hires complete JUMP’s senior line-up, which also includes Kelly Brown, Project & Operations Director, and Terri Squibb, Client Partner.

The new recruits will all report to MD Nick Wright.

He said: “The demand for original content has never been greater, and JUMP’s media-first content offering has really resonated with clients across Havas Media Group and beyond.

As we make the shift from an internal offering to a ‘go-to-market’ agency, it’s essential that we stay ahead of the curve when it comes to finding the right talent.

“We see JUMP as a home for creative misfits, thinkers and doers who don’t confirm to traditional advertising notions. Kevin, Tom and Dani fit this brief to the letter.

They’re antagonists by nature, but pragmatists in execution, which makes them a powerful weapon in media.”