Marketing insights and consulting giant, Kantar, has hired new Managing Directors for two of its divisions.
Former Chief Strategy Officer at Publicis Poke, Dom Boyd (right) joins as Managing Director, Offer for the UK Insights division, where he will combine Kantar’s knowledge and data to ensure that their offer is the optimised for clients.
Halfway through 2019, WPP agreed to sell a majority stake of Kantar to private equity firm Bain Capital.
Bart Michels, Kantar UK Country Leader noted:
“Chris and Dom join us to take up leadership roles for two of our largest business units, in our second largest Kantar market, the UK. As part of our overall growth plan, they will drive the growth of Worldpanel Plus and Holistic Brand Guidance – two strategically important offers for our clients.
“It’s great to be able to attract such market-leading talent to the Kantar UK business to add to our enviable insights, data and consulting offer.”
Chris succeeds Tim Kidd, who is retiring after more than a decade in the role and 27 years at Kantar. Chris’s priority coming into the role will be further developing Worldpanel Plus – Kantar’s smartphone-enabled shopper panel and the UK’s largest live community of shoppers.
In December, the leading data, insights and consulting company announced that Eric Salama will step down as Kantar CEO during 2020 and become a Non-Executive Director.