Costa Coffee has awarded its media planning and buying account to MediaCom.

The news ends a relationship with Zenith which stretches back to 2009, during which time the coffee brand has grown to 2,600 shops in UK and Ireland and 8,500 Costa Express machines worldwide.

MediaCom has worked with Coca-Cola – which bought Costa for £3.9bn in January 2019 – for 17 years.

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The agency was retained on its £50m UK media account in November 2018.

A Costa spokesman said:

“MediaCom is the perfect partner to help us continue building connections with people across the UK. Digital channels are at the heart of most media strategies these days, but the way that MediaCom took our brief and transformed it into an imaginative, creative data approach showed us they were the right agency to take our media to the next level.

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“We’d like to take the opportunity to thank Zenith as our partner of 10 years. They have supported us in delivering a media strategy which has taken us from a brand with limited spend in media to one which now has one of the largest share of voice within the coffee shop branded market.”

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Whitbread Plc, which sold Costa to Coca-Cola, originally paid £20m for the brand when it bought it in 1995.