Beeswax, the industry’s first extensible programmatic buying platform, has appointed Greg Endean as Sales Director in its London office to support expanded demand for its services across Europe.

As former Managing Director at Sociomantic, a Dunnhumby-owned demand side platform, Endean was tasked with defining the market strategy and vision to align the business for maximum success, while upholding the firm’s core values.

At Beeswax, Endean is part of a growing commercial team, landing and servicing major deals with enterprise brands requiring sophisticated programmatic solutions. His extensive experience in programmatic will be instrumental to the partnerships that Beeswax has developed in Europe and he will continue expanding its international presence.

“Beeswax is predicated on the industry requirements of full transparency, control and ownership, enabling us to offer one of the most comprehensive and flexible programmatic platforms on the market today,” said Endean: “As a long-standing admirer of Beeswax, it’s incredibly exciting to join a team that represents such positive disruption within the programmatic space, and I look forward to being part of its international growth.”

“Our expansion into the European market began more than a year ago and has steadily grown as the market demands more control over media spend,” said Ari Paparo, CEO and Founder of Beeswax: “The hire of Greg Endean marks a significant milestone for Beeswax, as we continue to help marketers across the globe achieve their business goals through programmatic.”