Leadoo, the Finnish lead generation martech company, which helps tackle average website conversion rates for companies, has opened a London office.

The company said it is its first bureau located outside the Nordics.

With its interactive chatbot activity, Leadoo is able to generate an average of between 30 – 100% increase on lead conversions, and believes the timing is perfect for SMEs who seeking to increase sales in uncertain times.

Customer chatbots

Whilst most chatbots have up until now focussed on providing customer support, Leadoo has taken this a step further and uses chatbots to take better care of website visitors with two additional key measurable outcomes.

First is turning visitors into leads which can also sometimes involve increasing online sales, and secondly, for companies looking to recruit, helping to speed up and improve the whole process.

“Leadoo brings website content alive”, said founder and CEO Mikael da Costa.

“Our chatbots activate passive website visitors, who represent over 90% of all traffic, by providing a two-way conversation between the visitor and the site which converts them into leads”.

“We believe it’s the perfect time for us to enter the UK and help UK SMEs achieve a return on the investment they have already made in their websites.

“Companies spend time, money and energy attracting visitors to their sites only for them to lose interest – for every 100 visitors, less than one would typically convert.

“We are going to help UK SMEs overcome this challenge” continues da Costa.

Worthwhile traffic

Leadoo said it can help any company in any sector looking to convert leads, the only requirement being that they have enough website visitors to make it worthwhile.

It’s a matter of ensuring that the interactive help matches with a visitor’s thoughts and expectations, which makes it twice as likely they will convert into a lead.

Sectors where they have already seen strong returns include recruitment, real estate, leisure, travel and tourism, print, roofing and software.

Depending on an individual company’s requirements, Leadoo claims it can implement a number of different bots including ModalBots, VideoBots and InpageBots, the latter being hugely successful in converting visitors into leads as InpageBots sit as a natural part of website content and do not distract or interrupt the visitor.

InpageBots have a six times higher engagement rate than traditional chatbots as they ask just the right questions at the right place and time, Leadoo said.

Recruitment bots

When it comes to recruitment (whether a recruitment agency or a company looking to recruit from its website) Leadoo said it makes the process quicker, easier and more engaging, lowering the barriers for people to apply, thereby increasing responses from passive job seekers.

Candidates can do a quick chatbot interview of just one – two minutes which show whether they are right for the job.

Then companies and candidates can finish the conversation or take it further asking for additional information or immediately taking their number and calling to continue the interview process.

“Clients tell us that they have seen double the amount of candidates and a huge reduction in time – both for the candidate and the recruiter” said da Costa.

Leadoo aims to keep its processes and customer service as simple and responsive as possible and aims to have a client signed up and working in two weeks.

The company offers three packages starting from £399 per month (annual contract) for the use of one of its bots across any discipline.