Former Tesco executive Sean Mclaughlin join as its UK Sales Director. McLaughlin joins the company with over 15 years of experience in retail and grocery industries across Europe – including four at Tesco, Specsavers, and B&Q.

With over 30 years of experience in retail operations, Mclaughlin is a grocery industry veteran applying his wealth of knowledge to help usher in the digital transformation in the space.

He spent the last decade at East of England’s Co-op where he served as Head of Commercial driving the commercial performance of the retail businesses.

In his new role, Mclaughlin will be responsible for executing the roll-out of digital sales channels for in the UK, accelerating the go-to market strategy and driving customer satisfaction and retention.

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“I’m delighted to welcome Sean to as the new UK Sales Director; I can already feel his impact on the team which is driving huge change for the company,” said Mendel Gniwisch, CEO of

“Having worked in the industry for over thirty years, Sean has a strong understanding of both the retailers’ needs and the needs of their customers. His rich experience and critical insights will be vital in driving growth across the UK and ensuring that we deliver the best value to our growing number of partners and customers.”

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“I’m excited to join a fast-growing and innovative company like, especially in these times when digital transformation in the retail industry is critical,” said Sean Mclaughlin, UK Sales Director. 

“The need for personalised commerce solutions has never been greater and leveraging’s technology suite will help facilitate the shift towards customer-first commerce in the grocery industry. I am looking forward to building on the company’s success to ensure grocers and customers’ needs are met.”

Digital transformation for grocers was founded to assist grocers’ digital transformation needs by combining digital customer engagement across all touchpoints into one platform.

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Previously, online grocery shopping had developed separately from the in-store experience, resulting in a fractured shopping experience characterised by disparate digital touchpoints.

From personalised e-commerce to optimised picking, supports grocers seeking to evolve their customer experience while maintaining ownership of their data, brand, and customer loyalty in the new digital era.

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