Wavemaker has revealed an evolved proposition, product and attitude as well as a new visual identity.

The rebrand, which the agency calls ‘The New Wavemaker’, includes a new Global Operating System, modular Planning Process and a brand refresh, all designed to bring the new positioning of Positive Provocation to life.

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Global CEO Toby Jenner commented:

“This change demands courage, from our clients and from our people.

Wavemaker understands this, we must live our name which reflects a provocative, even fearless attitude.”

Since Toby Jenner stepped into the role in September 2019, he has among others appointed Ruth Stubbs as EMEA CEO and named Alastair Bannerman, Anna Hickey and Alex Altman Global Client Presidents.

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Wavemaker has also recently announced a series new client wins, including Huawei, AXA, Pernod Ricard, Rappi and the retention of Chevron in North America and Asia Pacific.