Tesco has launched a major national fundraising campaign to support the life-changing work of its three national health charity partners – Cancer Research UK, the British Heart Foundation and Diabetes UK.
The Dance Beats campaign follows last year’s announcement of a five-year partnership between Tesco and the three charities – Little Helps for Healthier Living.
The major new fundraiser will run for three days of epic dance marathon fundraising events in thousands of Tesco stores across the country on the 18th,19th and 20th of July.
Guinness World Record attempt
Dance Beats will then conclude with an ambitious GUINNESS WORLD RECORDS® attempt at Wembley stadium on the 19th and 20th of July where thousands of Tesco colleagues and members of the public will come together to complete a 30-hour dance marathon relay.
Supermarket swing: Tesco wants to get us dancing in the aisles
Tesco and the UK’s three biggest health charities are calling on the public to get behind Dance Beats in one of four ways.
These include events at local stores across the country, the Wembley world record attempt as well social efforts where customers can ‘Show us your moves’ and customers creating their own community-based dance events.
Dave Lewis, Tesco CEO, said:
“Our colleagues and customers continuously go to amazing lengths to raise millions for charity and we hope Dance Beats will be a great way to fundraise and have some fun through dancing.”
The Dance Beats fundraiser kicked off in spectacular style with a flash mob performance in Osterley, West London.
Shoppers were delighted as the Dance Beats Super Group –including celebrities, Tesco colleagues and charity supporters – performed the Dance Beats routine.
Oti Mabuse, star of Strictly Come Dancing and The Greatest Dancer, said: “Being part of the Dance Beats campaign gives me an opportunity to not only support three wonderful charities but also share my love for dance and the health benefits a good dance session can provide.”
Mabuse is joined in the Dance Beats Super Group by fellow professional dancer and TV personality Kimberly Wyatt, pop star Aston Merrygold, former The Saturdays singer Una Healy, and The Greatest Dancer finalists Harry Smallman and Eleiyah Navis.
The group also includes Tesco colleagues as well as inspiring representatives from Cancer Research UK, the British Heart Foundation and Diabetes UK.
Michelle Mitchell, Cancer Research UK CEO, Simon Gillespie, British Heart Foundation CEO, and Chris Askew, Diabetes UK CEO, jointly commented: “It’s so exciting to be part of Dance Beats, Tesco’s new fundraising campaign.
“Collectively, Dance Beats will support the vital work of the British Heart Foundation, Cancer Research UK and Diabetes UK.
Money raised from the events will help fund pioneering research to improve the lives of those affected by heart and circulatory diseases, cancer and diabetes.”