No Result
View All Result

Best-read stories

molecular biology
Health

Future of molecular cytogenetics to reach $ 2.5 billion by 2026

by Evie Hughes
2nd August 2022
21

Explore the molecular biology, its growth potential, and methodologies

Read more
investment for women

Fund manager required for higher education and female empowerment programme

30th July 2022
47
applications of synthetic biology

Synthetic biology: overview and growth

31st July 2022
40
roman abramovich yachts

Roman Abramovich superyachts on the move

27th July 2022
155
warehouse scotland

Glasgow-based Dimensions Scotland secures funding to double staff

24th July 2022
92
Yanmar Invests $21M in GetMyBoat as part of Series B funding to drive digital transformation

If Apple, Microsoft and Amazon were countries – rank top 10 richest nations

31st March 2022
400
Top 10 in Tech: London’s most valuable Real Estate startups

Property Store simplifies property management

11th April 2022
476
EA Sports launch new FIFA 20 campaign with adam&eveDDB

EA Sports launch new FIFA 20 campaign with adam&eveDDB

30th September 2019
340
Retail
Monday, August 8, 2022
Write for us
  • Home
  • Entertainment
  • Property
  • Consumer
  • Finance
  • Technology
  • Travel
  • Ecommerce
  • Health
  • Leisure
  • Media
Headline Bulletin
No Result
View All Result
Home Health

Iris agency works with HEROES charity to help drive a ‘Stay Home Heroes’ message

by Mel McDonagh
14th May 2020
Reading Time: 3 mins read
Iris agency works with HEROES charity to help drive a 'Stay Home Heroes' message

Iris agency has partnered with a new charity called HEROES to raise awareness and money for the NHS staff working in the fight against Covid-19.

As part of the joint work, they’ve worked with 26 professional photographers to help raise awareness, and help drive the ‘stay at home’ message.

YOU MAY ALSO LIKE

molecular biology

Future of molecular cytogenetics to reach $ 2.5 billion by 2026

2nd August 2022
21
applications of synthetic biology

Synthetic biology: overview and growth

31st July 2022
40

The campaign, ‘Stay Home Heroes’, is made up of imagery that heroes ordinary people who are following the rules by staying home, to support the NHS against the spread of Covid-19.

The photos take a quirky look at the mundane tasks enjoyed during the lockdown period, with domestic acts glorified and shown as legendary heroic triumphs that help to save lives.

The campaign also invites people to join the #StayHomeHeroes social media challenge, by taking a heroic picture of a friend or family member, tagging the Heroes charity (@helpthemhelpus_ ) and nominating a friend to do the same – spreading the message further.

Some more campaign posters

Iris mobilised the photographers to shoot compelling portraits using the resources available to them in lockdown; flatmates and partners became models, make-up artists and stylists were dialled in, art directors and tech assistants advised via Zoom, some even had remote-controlled cameras operating in their assistant’s homes.

Since word of the campaign broke on social, photographers and creatives have been coming forward in droves take part and help make a difference.

The portraits have started to go live in OOH locations nationwide thanks to a donation from Clear Channel.

Ross Taylor, Creative Director, Iris, says:

“As we pass ‘peak’ and begin to face lockdown fatigue a huge number of people from all demographics will continue to flout the government’s advice to stay home, potentially putting an unimaginable amount of lives at risk.”

The campaign displayed on a Clear Channel OOH board

“This project is about shifting the focus from shaming ‘flouters’ to a positive celebration of all the people who are abiding by the lockdown rules. The ambition is to promote behaviour change through example and raise money for an awesome cause that’s protecting the people on the frontline – HEROES.”

Post‌ ‌lockdown‌ ‌the‌ ‌professional‌ ‌photography‌ ‌will‌ ‌be‌ ‌exhibited‌ ‌at‌ ‌a‌ ‌gallery‌ ‌event‌ ‌selling‌ ‌limited‌ ‌edition‌ ‌photography‌ ‌prints‌ ‌and‌ ‌books,‌ ‌donated‌ ‌by‌ ‌‌printed.com‌‌ ‌to‌ ‌raise‌ ‌further‌ ‌funds‌ ‌for‌ ‌Heroes.‌ ‌

NHS Dr and Co-founder Dominic Pimenta, says: “We are dedicated to a single ideal, ‘anything that makes an NHS worker’s life better. This crisis will see many of my colleagues face the most challenging time of their lives.

“The government and management are swamped already, so we set up HEROES to support the frontline workers for now and far into the future. We must do all we can to protect and defend it at this difficult time.

Tags: Charity
ShareTweetShare

Related Posts

molecular biology
Health

Future of molecular cytogenetics to reach $ 2.5 billion by 2026

2nd August 2022
21
applications of synthetic biology
Health

Synthetic biology: overview and growth

31st July 2022
40
monkeypox pictures
Health

Monkeypox cases in UK hit 2,000 cases: unlikely to be COVID 2.0

22nd July 2022
62
Jellyfish Pictures set to grow with investment from KCP
Entertainment

ITVBe Announces The Singles’ table

15th April 2022
414
Helena Muller is stepping down as the CEO of Lost Chord
Business

Helena Muller is stepping down as the CEO of Lost Chord

15th April 2022
416
Vira Health secures $12 million in funding
Business

Uni Spinout raised $11 million to provide rehab services

14th April 2022
404
No Result
View All Result

Best-read stories

molecular biology
Health

Future of molecular cytogenetics to reach $ 2.5 billion by 2026

by Evie Hughes
2nd August 2022
21

Explore the molecular biology, its growth potential, and methodologies

Read more
investment for women

Fund manager required for higher education and female empowerment programme

30th July 2022
47
applications of synthetic biology

Synthetic biology: overview and growth

31st July 2022
40
roman abramovich yachts

Roman Abramovich superyachts on the move

27th July 2022
155
warehouse scotland

Glasgow-based Dimensions Scotland secures funding to double staff

24th July 2022
92
Yanmar Invests $21M in GetMyBoat as part of Series B funding to drive digital transformation

If Apple, Microsoft and Amazon were countries – rank top 10 richest nations

31st March 2022
400
Top 10 in Tech: London’s most valuable Real Estate startups

Property Store simplifies property management

11th April 2022
476
EA Sports launch new FIFA 20 campaign with adam&eveDDB

EA Sports launch new FIFA 20 campaign with adam&eveDDB

30th September 2019
340

Headline Bulletin

Headline Bulletin brings you a curated selection of business news from around the world.

No Result
View All Result

Categories

  • Business
  • Celebrity
  • Consumer
  • Cryptocurrency
  • Dating
  • Ecommerce
  • Economy
  • Entertainment
  • Fashion
  • Features
  • Finance
  • Government
  • Health
  • Legal
  • Leisure
  • Marketing
  • Media
  • Music
  • Politics
  • Property
  • Research
  • Retail
  • Sports
  • Technology
  • Travel
  • Video
  • World News

Recent News

  • Future of molecular cytogenetics to reach $ 2.5 billion by 2026
  • Synthetic biology: overview and growth
  • Fund manager required for higher education and female empowerment programme
  • Kraken under investigation by US Treasury on alleged sactions violations
  • Leicester man and Dutch wife found dead in Antigua home
  • Roman Abramovich superyachts on the move

Most popular stories

molecular biology

Future of molecular cytogenetics to reach $ 2.5 billion by 2026

2nd August 2022
applications of synthetic biology

Synthetic biology: overview and growth

31st July 2022
investment for women

Fund manager required for higher education and female empowerment programme

30th July 2022
kraken exchange us treasury

Kraken under investigation by US Treasury on alleged sactions violations

28th July 2022
  • About
  • Contact Us

No Result
View All Result
  • Write for us
  • Business
  • Consumer
  • Ecommerce
  • Entertainment
  • Fashion
  • Finance
  • Health
  • Legal
  • Leisure
  • Marketing
  • Media
  • Property
  • Retail
  • Technology
  • Travel