In ‘Family is who you love’, released yesterday, Ralph Lauren show eight different families relaxing, relating and doing the things they love, each one dressed in the designer’s fashionable get-up.

They wanted to show that family means something different to everyone – as well as picturing the broadest representation of families.

That includes a father and his sons, a grandmother together with her grandchildren, and the LGBT+ couple, Helena Tejedor and Cecile Winckler.

You missed:   2022 Christmas adverts: most memorable campaigns

Ralph Lauren hope that viewers will see something the same or similar to their own family in the line-up, and send the clear message that they are celebrated and championed by the brand.