(Last Updated On: 2nd July 2023)

In ‘Family is who you love’, released yesterday, Ralph Lauren show eight different families relaxing, relating and doing the things they love, each one dressed in the designer’s fashionable get-up.

They wanted to show that family means something different to everyone – as well as picturing the broadest representation of families.

That includes a father and his sons, a grandmother together with her grandchildren, and the LGBT+ couple, Helena Tejedor and Cecile Winckler.

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Ralph Lauren hope that viewers will see something the same or similar to their own family in the line-up, and send the clear message that they are celebrated and championed by the brand.