Leading in-houser OLIVER has appointed Chloe McCloskey as Global Head of Content and Communities for U-Studio, Unilever’s in-house creative agency.
The agency, which has offices in London, Manchester, Bournemouth, Dublin, and many more international locations, employs more than 2,000.
McCloskey’s remit will be to enhance U-Studio’s capability across multi-platform communications, working across Unilever’s FMCG brands like Radox, Axe/Lynx, Marmite and more.
She’s previously spent five years at AKQA London, starting as Nike UK’s social media manager, and working her way to become group account director for Nike Western Europe.
Chloe has also held roles as Global Content and Editorial Lead at Booking.com, overhauling the website’s content strategy, and been the publisher of digital magazine ‘le cool London’.
Commenting on her appointment, McCloskey said: “My specialty for the past decade has been to combine editorial principles with social media platforms to help brands solve business problems. It’s why working with brands right inside their organisation feels very exciting.”
Shannon Kalkstein, Unilever U-Studio’s Global Editor in chief, said:
“Unilever has many audiences across many different channels in every country around the world. It’s our job to build trust and transparency with every single one of them.
“It’s why we are excited to have Chloe join the U-Studio team. We’re confident that her expertise will help us continue to deliver fast, high-quality, entertaining and valuable messages to our customers on every platform.”