The organizers of last night’s two-hour fundraiser event, Concert for Ukraine have confirmed that over £13.4million has been raised so far through sponsorship and ticket sales as well as ad revenue.
The majority (more than 80%) came from public donations but there were also significant amounts collected via sponsorships/donations which helped make up the total amount donated towards this cause.
A peak of 3.6million people at home tuned into the live broadcast and it was the most-watched programme of the day for 16-34-year-olds.
Hosted by Global radio presenters, Capital Breakfast host Roman Kemp, Capital FM’s Marvin Humes and Heart’s Emma Bunton, the broadcast saw many emotive moments across the two hours with live performances from artists including Ed Sheeran, Camila Cabello, Paloma Faith, Gregory Porter, Emeli Sandé, Nile Rodgers & Chic and Ukrainian singer and former Eurovision winner Jamala, interspersed with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine.
Call for donations
Throughout the broadcast, viewers were invited to make donations to the DEC appeal via text message. The Disasters Emergency Committee (DEC) have confirmed that its Ukraine Humanitarian Appeal has raised a total of £260 million to date.
ITV, STV and Livewire Pictures joined forces with the Disasters Emergency Committee (DEC) and the Media & Entertainment group Global to bring together names from the world of music for a unique event spreading a message of hope and support, and most importantly, raising funds for the ongoing DEC Ukraine Humanitarian Appeal.
The live show was broadcast across ITV, STV, ITV Hub and STV Player and was produced by Livewire Pictures. Global, the Media & Entertainment Group, joined as media partner, and Marks & Spencer were headline sponsors for the broadcast. The concert took place at the Resorts World Arena, Birmingham.
All sponsorship and advertising revenue generated from the broadcast of the event (primetime across both linear and simulcast) will also be donated by ITV to the DEC appeal.
Global was broadcasting live from backstage at the concert on the night with a show across the Heart and Capital networks – the first simulcast for an event of such importance.
The three-hour show, hosted by Capital Breakfast’s Sian Welby and Heart’s Dev Griffin featured key performance moments, interviews and backstage atmosphere from the artists performing as well as detail on how listeners can donate to the DEC appeal.