Jellyfish has made its first acquisition since receiving investment from French group Fimalac last month, taking on award-winning creative agency Social Life.

Social Life was founded in 2014 by former BBC Radio 1 producers, Laura-May Coope and Alistair Parrington.

Coope was the first-ever social media specialist to be employed by BBC Radio 1, growing audiences from scratch to over 10 million, while Parrington launched Radio 1’s YouTube channel and spearheaded the introduction of influencers.

Jellyfish – which is a digital partner to some of the world’s leading brands including Uber, Ebay, Samsung, Spotify, Nestlé, Ford – employs 1,100 people across 30 global offices. Meanwhile, Social Life becomes part of the Jellyfish Group but will continue to be led by Coope and Parrington.

As part of Jellyfish, Social Life will help brands reach a new standard in creative audience engagement.

The agency specialises in helping a new breed of entertainment brands authentically reach diverse audiences through social platforms, as audiences switch from TV to new video on demand services.

Rob Pierre, CEO of Jellyfish, said: “Social Life is a business that understands the digital ecosystem natively.

Like Jellyfish, it’s been built from the ground up, through a deep understanding of the changes in how we consume media.

“At Jellyfish we aim to be at the forefront of digital and acquiring a fast-growing specialist like Social Life helps ensure we remain there.

We’re excited by the opportunities that this move will bring to clients.”

Laura-May Coope and Alistair Parrington of Social Life said: “On meeting Rob and Chris Lee for the first time, we knew instantly that we’d be a great match for Jellyfish. We saw an opportunity to deliver world-class social experiences on a global scale and we took it.

Our mutual passion for innovating within the industry and ambition for growth make this an ideal match and we look forward to continuing our expansion story as part of the Jellyfish Group.”