Dun & Bradstreet, the global commercial data, analytics and insights for business company, has named Sam Tidswell-Norrish to lead its International Marketing & Communications efforts.

Sam will direct an integrated marketing and communications strategy within and across the United Kingdom & Ireland, Greater China, India and Dun & Bradstreet’s Worldwide Network of partners and play an integral role in the international growth strategy of the newly privatised company.

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“I’m excited to join Dun & Bradstreet at such a momentous time of change”, Tidswell-Norrish said.

“Dun & Bradstreet has exceptional foundations and is already a global leader in helping companies improve their business performance.

“Today, we have a huge opportunity to identify new partners, deliver more innovative solutions, reinvigorate the company’s brand and share our story with the world.

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“I look forward to working with the exceptional team at Dun & Bradstreet, to building momentum for the firm and helping add substantial value to our partners.”

Tidswell-Norrish led Business Development at Motive Partners, including Marketing & Communications, Strategic Partnerships and Government Relations.

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Motive Partners was part of an investor group that acquired Dun & Bradstreet in February 2019.

He has also held a series of other leadership roles and has supported the UK Government’s FinTech agenda, including Chief of Staff to the Prime Minister’s Business Ambassador for Financial Services and led the launch of the popular Motive Labs: The Future of Finance podcast series.