London-based experiential advertising agency Momentum Worldwide has announced a new UK board structure, with the inclusion of three of its leading managers.

The company said that Anna Dalziel, Director of Brand, Jaie Genadt, Chief Technology Officer and Aaron Raybe, Director of Live Events, have all joined the board with immediate effect.

Performance and strategy
Tasked with driving the agency’s performance and strategy forward, Dalziel, Genadt and Raybe will join Mike Kettles, Executive Creative Director, Alistair Bryan, Chief Operating Officer and Tony Carter, Chief Financial Officer on the board, the company said.

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Reporting into Luke D’Arcy, the agency’s UK President, the board will continue to find the best talent, drive growth and enhance performance across the agency.

Following a successful three years of continuous growth, award wins and new business acquisition, the experienced trio will have a hands-on role in leading the offering of Momentum Worldwide in the UK.

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Each of them brings a unique set of talents that will give areas such as diversity and inclusion, technology, and live events a greater voice, expanding the UK board’s expertise and inspiring the next generation of leaders at the agency, the firm said.

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“Anna, Aaron and Jaie epitomise what we’re about”, said Luke D’Arcy, UK President at Momentum Worldwide.

“They lead from the front, inspire others, create amazing work and get results.

Their appointments mark an exciting new chapter of Momentum Worldwide in the UK and I am delighted to welcome them to the Board.”