Global Media & Entertainment Group has appointed Mia Mulch as their new Programmatic and Data Director for DAX, which operates in the UK, US & Canada.

An established leader in the digital media community, Mia brings more than 15 years of experience to the position, most recently as Managing Director for Omnicom Media Group’s programmatic division in the UK.

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She led the business’s growth and innovation, delivering product differentiation to clients, and established an inventory team to strengthen connections between publishers and advertisers in programmatic media.

Mia will join Global next month to lead DAX’s international programmatic and data projects, reporting to Mark Halliday, Director of DAX.

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Mike Gordon, Global’s Chief Commercial Officer, said:“With unrivalled industry knowledge and experience, Mia will be a fantastic addition to our world-class team and will be instrumental in helping DAX deliver its ambitious plans, across multiple territories, in the year ahead.”

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Global’s radio and digital brands, combined with outdoor and DAX, enables brands, agencies and advertisers to easily reach audiences at scale.