Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, and the International Tennis Hall of Fame today announced a multi-year transformational collaboration making Infosys the ITHF’s Official Digital Innovation Partner and title sponsor of the organization’s annual ATP Tour tournament, the Infosys Hall of Fame Open.
The collaboration will help the ITHF amplify its efforts in preserving and celebrating tennis history through digital advances while also identifying and acting on opportunities to enhance fan experience.
Infosys brings proven success in transforming the tennis experience for fans globally, through digital partnerships with the ATP Tour, Australian Open and Roland-Garros.
Todd Martin, CEO of the ITHF:
“We are thrilled to join with Infosys in a comprehensive collaboration to accelerate transformation of the digital landscape of International Tennis Hall of Fame. Infosys is a global leader in the use of cutting-edge technology in tennis and beyond, and we are honored to be a focus in their steadfast dedication to the sport. We look forward to our collaboration bringing tennis closer to fans all over the world.”
“We are very inspired by the incredible strides that the ITHF is making to bring tennis fans the finest ATP Tour grass court tournament in the United States and to nurture the rich heritage of the sport. It will be an exciting journey as we strive to match their commitment to tennis with smart data-driven, digital innovations that can advance the outcomes of their efforts and deliver deeply engaging fan-experiences throughout the tournament. Collaborating with the ITHF gives us an opportunity to celebrate their rich history as the origin of the U.S. National Championships and accelerate their endeavors to preserve the history of the sport globally,” said Ravi Kumar S., President, Infosys.
As title sponsors of the Infosys Hall of Fame Open, in addition to driving the Stat of the Day digital insights series, Infosys will leverage the Infosys Tennis Platform to drive digital innovation and sustained engagement across the following areas:
Preserving tournament heritage through digital experiences: Infosys will consolidate the ITHF’s position as a leader in the digital preservation and strengthening of tennis history and provide innovative and insight-driven experiences to its growing global audience through digital platforms.
Telling tennis’ greatest stories through TennisWorthy: Infosys will also present 10 annual episodes of the TennisWorthy video series and pioneer new approaches for the series. TennisWorthy is an initiative from the ITHF to retell tennis’ greatest stories inspired by the core values of the sport and its legends.
Designing great fan experiences: Infosys will work to shape immersive 3D and VR platforms that enable fans to engage with the history of the sport while also following tournament action and in-depth analysis of player performances.
The Hall of Fame Open has been hosted by the ITHF annually since 1976. The Infosys Hall of Fame Open is scheduled to take place July 10-17, 2022, in Newport, R.I. Every year, the week following Wimbledon, the tournament attracts top stars along with up-and-coming talent for the only grass-court ATP Tour event outside of Europe. The tournament coincides with the ITHF’s Enshrinement Weekend and Induction Ceremony, to be held on Saturday, July 16, when Australia’s Lleyton Hewitt will be inducted.