London-based venture firm, Hambro Perks, has announced the appointment of Andrew Noyons, former Welsh Guards Equerry to Prince Charles, as Managing Director.

Noyons has joined the company to work alongside the investment team, helping with fundraising alongside Andrew Wyke, Partner at Hambro Perks, and Will Keith, Managing Director of Capital Raising.

Prior to his recent appointment, Andrew was an Executive Director in Institutional Equities at Goldman Sachs (helping list Siemens Healthineers, the largest IPO in Europe for 10 years).

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Previous to this, he worked in Institutional Equities at Morgan Stanley.


In 2008, Noyons worked for HRH The Prince of Wales as his Welsh Guards Equerry, running his personal diary.

He started his career in the British Army, serving with the Welsh Guards, and completing tours of Afghanistan and Bosnia.

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Outside of work, Noyons is passionate about participating in endurance events.

These include running the Marathon des sables, swimming solo from Europe to Africa in 8 hours, and completing the Devizes to Westminster Canoe Marathon, the world’s longest non-stop canoe race.

“I am delighted to be joining the world of venture capital and the investment team at Hambro Perks”, Noyons said.

“The firm has a great mission statement of helping to grow small businesses, as well as finding exciting and innovative talent.

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“I’m extremely excited to be part of this next stage of growth of Hambro Perks.”

Dominic Perks, Co-Founder of Hambro Perks, says: “I’m delighted to welcome Andrew to the firm.

His expertise and leadership will further fuel our growth at Hambro Perks.”

Hambro Perks backs and builds leading British technology companies in EMEA with global ambitions.