Cazoo has kicked off its multi-million pound TV, radio and outdoor launch campaign with the help of global agency Engine.
Engine is behind the TV ads and radio spots, as well as the print and outdoor creative, which all centre around the idea “Cazoo Yeah!” which celebrates the feeling of buying a used car from Cazoo.
The alternative platform for buying cars online, with free home delivery and a 7-day money-back guarantee, is the latest venture from Alex Chesterman, who previously founded Zoopla and LoveFilm.
Cazoo will be advertising across all ITV channels and Global Radio stations with out of home covering thousands of sites in some of the UK’s busiest transport and leisure environments as well as taxi advertising across 5 major UK cities.
The TV and radio campaign will launch on February 1st with out of home and taxis ramping up over the coming weeks, designed to reach 85% of all UK adults within the first month.
Annie Gallimore, Managing Director of ENGINE Creative, said:“It’s not often you get the opportunity to help shape a brand of this scale from the ground up.
We have been involved with Cazoo right from the start and have helped with logo design to brand colours to staff uniforms and, of course, this launch campaign and partnering with Cazoo has already been an incredible journey, and one I’m extremely proud of.”
Launched in December, Cazoo promises better selection, value, quality and convenience to used cars buyers across the UK, having sold hundreds of cars in its first few weeks.
Darren Bentley, Chief Customer Officer of Cazoo, said: “Our vision is to build Cazoo into a household brand that is famous for exceptional customer experience.
Used car buying is one of the last consumer categories left to disrupt and the marketing investment we have committed clearly demonstrates our ambition for the business and joy we want to bring to our customers.”