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Cellhire appoints Duncan Griffiths to drive strategic growth

by Dan Santiago
5th April 2022
Reading Time: 3 mins read
Cellhire appoints Duncan Griffiths to drive strategic growth

The global M2M and IoT mobile data specialist Cellhire has appointed Duncan Griffiths to the newly created position of Head Of Sales – Mobile Data & Internet Connectivity. His responsibilities include leading their strategic sales focus for Europe, Great Britain in particular; he will also be responsible across all other areas where they operate globally (France & Europe). This appointment comes from previous experience working at BT, where he served as head regarding these same topics before joining them earlier this year.

Griffiths’ 35 years’ experience in mobile includes 10 years at BT in the Head of Sales position, where he worked with different MNOs and service providers and developed a deep understanding of the M2M and IoT connectivity market.

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In addition to leading the group’s strategic sales focus for M2M and IoT connectivity, he will help to shape business identity and bring new products and solutions to market.

Griffiths comments, “It’s a significant and exciting time to join Cellhire. As a direct wholesale partner of the top three UK MNOs, and through the capabilities of its full MVNO eSIMsmart, Cellhire offers extremely competitive M2M and IoT commercials across a wide range of networks and tariffs. Additionally, Fixed IP, Custom APN, Multi-IMSI – as well as access to standard roaming networks and 40+ global local network agreements – mean Cellhire can offer roaming and in-country deployments, ensuring commercial and network flexibility.

“Also, Cellhire provides real-time SIM control across multiple networks, through its self-service Atlas SIM Management & Billing Portal, which employs network-level APIs.

“Cellhire’s capability aligns to what customers demand in deploying critical M2M and IoT solutions, including technology and network choices on a local and global basis. With my deep and extensive experience in the market, I’m looking forward to shaping Cellhire’s M2M and IoT sales strategy, and further advancing the company as a global M2M and IoT mobile data specialist.”

Martyn Stevens, Cellhire Group CEO, says, “Duncan joins Cellhire at an exciting time as we gear up our sales resource both in the UK and France to drive growth in the M2M and IoT and Indirect Channel.

“The M2M and IoT space in telecoms continues to grow rapidly. And with 2G/3G sunsetting, PSTN switch off and continued 5G rollouts, the opportunities will open up even further as businesses look for a connectivity upgrade path. Duncan’s specialist knowledge will support the business globally, but his main focus and remit is to drive sales in the UK, France and across Europe.

“Duncan joins us from BT where he has been Head of Sales – IoT Connectivity Solutions for the past 10 years. Duncan is well known in the industry and his career background, working with different MNOs and service providers, ensures he is well placed to lead our strategic sales focus in this space.”

This might be your next read: Softline appoints new CEO

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