Atom Bank, the UK challenger bank, have appointed Frank for their latest advertising and PR brief.
The agency have turned to cult cartoonists Modern Toss to deliver a series of ads targeted at first-time-buyers and millennials.
The creative adopts the well-loved, straight-talking tone Modern Toss established through their erstwhile newspaper cartoons. The pair have produced ads covering Atom Bank’s savings and mortgage products.
The campaign will run across a number of outdoor locations in London, as well as in Atom Bank’s home of the North East.
Commenting on the campaign Graeme Anthony, creative director at Frank, said: “We’ve loved every minute of working on this campaign, and it’s been incredible to see a Frank idea come to life exactly as we pitched it.
Both Atom Bank and Modern Toss have been a pleasure to work with, so let’s hope we can shake up the banking industry together again in the future.”
Mark Mullen, CEO and co-founder of Atom bank, added: “The guys at Modern Toss look at banking from the outside in.
They tell the truth as they see it and we were already big fans of their work.”