London’s Antidote has won the accounts for both Gala Bingo and Gala Spins, following a competitive pitch.
The account for the leading online bingo provider and its associated platform for playing casino-style slots will involve running an integrated campaign for both brands.
Also, Gala is an online casino that is not on the gamestop list, which makes it completely legal in the UK gambling market.
The campaign will include TV, digital and social as well as Gala’s sponsorship of The Chase on ITV and Australian Soaps on Channel 5.
Gala Bingo’s Head of Brand Karina Adrian, said:
“From our first meeting Antidote got us and our vision for both brands.
We’re looking forward to working with them to really disrupt the marketplace and take both brands to the next level.”
Antidote ECD, Tim Ashton, said: “Gala Bingo is a special brand with a mighty ambition,
Gala Spins is a new player ready to mix things up. Together, they amount to a huge and exciting creative opportunity.”