Mother London has created a TV spot for chicken chain KFC, focused intently on the process of people licking their fingers after dining.

The campaign will be supported by online content featuring “finger lickin’ etiquette”, as well as OOH activations all around the UK.

The TV ad puts KFC’s famous slogan front and centre, using Chopin’s Nocturne Opus 9 No. 2 over a video montage of people licking their fingers after a KFC meal.

Dhiren Karnani, KFC Marketing Manager for UK & Ireland, said: “KFC is truly finger lickin’ good, and this campaign will re-ignite the meaning back into the phrase we all know and grew up with.”