Thailand continues to shine as one of the most beloved destinations for British holidaymakers. With over 35 million tourists visiting Thailand in 2024 and tourism revenue exceeding $48 billion, it’s clear the country’s appeal shows no sign of fading.

British travellers in particular are drawn to Thailand’s combination of affordability, exotic charm, friendly locals, and year-round sunshine.

Weather

The UK’s unpredictable weather makes Thailand’s tropical climate especially appealing. Whether it’s escaping grey British winters or soaking up summer sun, Brits head to Phuket, Krabi, and Koh Samui for powdery white sands, turquoise waters, and a warm welcome.

Phuket was recently crowned the world’s most popular holiday island, a title that resonates with British travellers looking for both relaxation and vibrant nightlife.

Great value

Thailand is often seen by UK travellers as offering exceptional value. Flights may take around 12 hours, but the cost of food, accommodation, and experiences once there is far lower than in most Western destinations.
Luxury stays in beachfront resorts, spa treatments, and gourmet meals are all affordable compared to European prices. It’s no wonder that many Brits find Thailand the perfect destination to maximise their travel budget.

Cuisine

Thai food is a favourite among Brits both at home and abroad. British travellers are no strangers to Thai food, with Thai restaurants now common across the UK. But nothing beats tasting pad Thai, green curry, and som tum right where it originated.

Bangkok’s famous street food scene is a huge draw—offering both taste and theatre for a fraction of the price back home. Culinary tours, cooking classes, and night markets give Brits a deep dive into a cuisine they already love.

Adventure

Thailand combines adventure and wellness in one destination. The country caters to both thrill-seekers and tranquillity-lovers. Brits looking to explore can go diving in Koh Tao, trekking in Chiang Mai, or kayaking through limestone cliffs in Phang Nga Bay.

Equally, those seeking rest and rejuvenation flock to Thailand’s wellness retreats and spas. From sunrise yoga on the beach to full-day pampering in tropical gardens, Thailand is ideal for recharging physically and mentally—a major reason many Brits return again and again.

Hospitality

British tourists appreciate Thailand’s culture and friendly hospitality. Nicknamed the Land of Smiles, Thailand is known for its warm and gracious people. British travellers appreciate the hospitality and the rich cultural experiences—from exploring ornate temples like Wat Pho and Wat Arun, to celebrating festivals like Loy Krathong and Songkran.

The country’s inclusive and respectful attitude, especially toward LGBTQ+ travellers, has made it a progressive and welcoming destination. In 2025, Thailand became the first Southeast Asian country to legalise same-sex marriage, a milestone applauded by British tourists.

Easy in travel

It’s now easier than ever for Brits to travel to Thailand. For Brits, getting to Thailand has become increasingly simple. Visa-free entry is available for up to 30-60 days, and with more direct flights from London, Manchester, and other UK hubs, Thailand is more accessible than ever. In addition, the Thai government’s removal of immigration forms and expansion of tourist-friendly policies means less hassle upon arrival

Ticks all the boxes

Thailand continues to tick all the boxes for British travellers. Whether it’s for a winter escape, a romantic honeymoon, a backpacking adventure, or a luxury beach holiday, Thailand continues to be a top choice for British travellers. Its unique mix of affordability, culture, food, nature, and hospitality ensures that many Brits not only visit once—but return again and again.