Studio.co has been announced as the lead sponsor of ITV’s popular game show, In For A Penny for two years running.

Saturday night television is about to get even more entertaining as Stephen Mulhern returns to screens on 9^th April with the hit, family-friendly show which surprises members of the public who then partake in hilariously bonkers games winning anything from the price of their petrol to a sizeable cash prize.

Running from 9^th April until 4^th June, Studio.co.uk are celebrating the partnership with a competition for one lucky entrant to win £1000 to spend at Studio via their website. In addition, customers will have the opportunity to win 1p standard delivery via an online digital stopwatch game. 

Chris Chalmers, Brand and Digital Marketing Director Studio.co.uk, said: 

“Last year’s partnership with ITV’s of In For A Penny was a great success for Studio.co.uk and we are thrilled to be the lead sponsor again for 2022. Being a family retailer with a passion for family-focussed value products, this sponsorship is a great opportunity to increase consumer engagement with our brand.”

Jason Spencer, Development Director at ITV added: 

“Saturday night entertainment is a mainstay of family life, and In For A Penny brings the best elements of that together.  We are delighted to have Studio.co.uk on board for the second year running – they are synonymous with our purpose of serving the British public with a great offering for the whole family to enjoy!

In for A Penny launches on 9^th April and runs until 4^th June.