Using the latest insights from digital content, conversation and search alongside traditional research to make better-informed decisions is what Sensu does.
This new way of doing things will help you develop customer relationships while achieving growth.
Founded by communications and corporate reputation specialist Steve Leigh, founder of Reputation Consultancy, Sensu will draw upon Steve’s 20+ years of experience managing reputation strategy and designing research and measurement tools for some of the world’s most prestigious organisations.
Blending traditional research, best-in-class digital measurement tools with its own proprietary software, Sensu offers a bespoke consultancy approach to help improve insight and understanding for clients.
Using its expertise in the latest tools and techniques, Sensu is able to expand on what can be achieved with traditional research alone.
Working with marketing and PR professionals, senior leadership teams and specialists in HR, sales and risk management, Sensu provides an expert, guiding hand designing the best research method, evidence-based strategies to help clients achieve their goals and ongoing tracking to monitor progress and show success.
Through this approach, organisations are able to better understand their audience, track reputation, profile and influence, and improve the quality of communications and decision-making.
Sensu has already built an international reputation for excellence, and counts organisations such as the World Economic Forum, Royal Society of Chemistry, Energy Saving Trust and Decathlon amongst its client roster. As part of its ambitious growth plans, the business has set a target to hit £2 million in annual turnover within three years, and is set to make a number of hires to expand its team in the coming months.
Speaking on the launch Steve Leigh, managing director of Sensu, commented:
“Everything we do and say in our digital world produces data, providing incredibly valuable insight to help guide better decision-making and track the impact of events, issues and communications.
“We bring this data to life, using innovative tools alongside traditional research to create the compelling stories and strategic insights businesses need to make better informed decisions.
“We’ve spent over a decade honing and perfecting our audience insight and reputation management tools, and felt that now is the right time to be launching our own standalone insight services.
“Bringing together the best of the extremely-impressive digital tools on the market, underpinned by our own proprietary software, means that we can offer clients of all shapes and sizes, from small consultancies to multinational organisations, insight and consultancy on a level that has never before been possible.”
Over the coming months, Sensu will launch a number of new service offerings designed to support businesses in better understanding how they are perceived and talked about by their most important audiences, including employer brand, share-of-click analysis and risk tracking & impact assessments.
The business, which has recently taken office space in the Arrive Blue Building, MediaCity, Manchester, will also further develop its services for agency and advisor partners, helping them to develop and enhance their approach to providing client insight, as well as evaluating and reporting upon the impact of their work.
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