Public Health England is launching the first ever mental health campaign supported by the NHS.
Every Mind Matters is a new digital tool encouraging users to create their own mental health ‘action plan’. The tool asks users a series of questions about their mental health, and then produces a series of individually tailored action points.
To support the new tool, Public Health England, the NHS, and Freuds have launched a major campaign centred on a co-ordinated broadcast aired tonight across ITV, Channel 4, and Sky.
The broadcasters will all show a short film written by Richard Curtis, directed by Rankin, and featuring a host of celebrities talking about their own mental health experiences.
Gillian Anderson, Davina McCall, Nadiya Hussain, Glenn Close, and Will Young have all contributed voiceovers.
Public Health England marketing director Sheila Mitchell said:
“Tackling a huge challenge like changing the nation’s behaviour around mental health demands a big marketing solution, and we are proud of the coalition of ambassadors, major brands, charities and employers we’ve secured to support us in addressing this critical issue.
“Every Mind Matters will make its debut in a co-branded roadblock broadcast moment, supported by Channel 4’s continuity announcements and innovative digital marketing activity. That’s just the start of targeted activity to capture the public’s attention and drive positive action on our mental health.”
The broadcast will air at 8:45pm tonight.