Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has launched the first-ever virtual try-on NFT collection, bringing new experiences to consumers, and allowing them to virtually interact with the digital assets.
The innovation uses augmented reality technology to create next generation NFTs, setting it apart from the currently available image, video, and audio formats. The solution also enables beauty and fashion brands to deliver this new NFT experience to their customers through their own digital channels, for example on brand’s website or apps.
Its AR-powered NFT solution will add a new dimension of engagement to the consumer NFT experience, bringing NFTs with virtual try-on capabilities to life in a personalized way. With this solution, consumers will be able to try assets across multiple beauty and fashion categories, including makeup looks, watches, jewelry, glasses, nail art, and more.
The new complete NFT business solutions from Perfect Corp. streamline the entire NFT creation process, and provide a simple and highly accessible release path for brands who wish to cater to the rising demand for wearable NFTs. By leveraging the most popular and widely used NFT-trading and NFT-wallet platforms, the new solutions enable beauty and fashion brands to meet their customers where they already are.
With extensive AI and AR expertise, and one of the largest libraries of beauty and fashion AR digital assets, Perfect Corp. is in an ideal position to help brands meet the new wave of consumer demand for NFT products. As brands prepare to enter the Metaverse, these digital assets hold significant value, and can be easily adapted to engage consumers in new, fully immersive worlds, such as virtual stores.
“As the retail world embraces the Metaverse, AR technology will be essential to create personalized and immersive experiences,” said Perfect Corp. CEO and Founder Alice Chang, “Perfect Corp.’s new NFT business solutions will allow brands to enter the NFT space while enhancing their customer experience with AR virtual try-on technology. Moreover, it will present beauty and fashion brands with new revenue stream opportunities, while providing customers with an interactive and personalized element that has not been possible in the NFT space until now.
Perfect Corp. recently partnered with Facebook, Snapchat, and Google to help brands engage consumers along their social commerce journey using AR and AI virtual try-on technology. AR and AI-powered virtual try-on technologies are changing the way consumers shop and will be integral for success in the future of retail.