Global fashion brand Oh Polly, has been reaching Love Island audiences with its new ‘Demi Rose’ metallic swimwear collection, as part of a national marketing campaign delivered by Media Agency Group (mag).
The female brand collaborated with mag to increase brand awareness amongst aspirational female fashion followers – as it unveiled its exclusive fashion collection with model and Instagram star Demi Rose.
Oh Polly engaged Media Agency Group to capitalise on its expertise in the fashion sector and ITV’s Love Island was highlighted as a prime marketing opportunity for the brand, as part of its national TV campaign.
“The power of TV and VOD in the media world is still a valuable commodity”, John Kehoe, CEO of Media Agency Group said.
“Love Island has clearly demonstrated how young audiences are using the medium to engage with brands and subsequently make relevant buying choices and we felt it was a perfect fit for bourgeoning brand Oh Polly – especially with the uniqueness of its Demi Rose collection.
“We are excited to see how consumer appetite in Oh Polly builds over the coming weeks and months”.
Claire Henderson, CEO and Creative Director of Oh Polly, said: “Launching our first ever TV advert was an exciting moment for the Oh Polly team.
“The Love Island audience is the perfect audience for us. The success of our brand has been largely due to the fabulous Instagram community we’ve built over the last three years so we could think of no-one better than Instagram sensation, Demi Rose, to put at the heart of our latest campaign.”
Glasgow based Oh Polly has in a short space of time built a huge consumer base both in the UK, USA and Australia.
The Love Island TV campaign is running throughout the month of July targeting fashion conscious females aged 16-34.