The new Experience series from global travel authority, Lonely Planet is a totally different kind of guidebook – designed to turn traveling on its head.
The series will help travellers uncover new ways to get away from the everyday, filled with unforgettable experiences and interesting local surprises, travellers can ‘dip in and dip out’ to explore with a different approach.
Each guide also allows pre-trip and in-trip decision making with QR codes unlocking extra content online.
The collection of six popular destinations also includes Italy, Portugal, Iceland, and Japan. A further 29 Experience guides will be launched throughout 2022 including world regions, cities, and countries.
Chris Zeiher, Series Creator and Senior Director Trade Sales & Marketing for Lonely Planet commented:
“It’s an exciting new direction for Lonely Planet, we’re calling these the ‘anti-guidebook’as they are so different to anything else! They combine our many years of travel guide expertise with the knowledge and understanding of how people now want to travel and digest information.”
“It’s all about the experience and many of these are totally un-googleable. Designed for today’s traveller, the Experience Guides are based on research that identifies what travellers want – being able to guide their own trip, being surprised with fresh takes on well-known places and being able to connect with their destination through authentic, memorable experiences.”
Inside each Experience guide there are curated experiences, practicality pages with advice on how to be a responsible traveller, unique and local ways to stay, easy-to-use infographics and icons, pull-out city maps, seasonal planning calendars and trip builders, inspiring photography, QR codes to unlock additional online content, plus, a back cover pocket to store travel mementos and notes.
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