Lloyds Banking Group has appointed Emily Cox as its new Group Ambassador for the North of England where she will lead on supporting social and economic prosperity.

As the northern ambassador, Emily will work alongside a team of experts from across the bank to drive the Group’s purpose of ‘helping Britain prosper’ at a regional level to support the businesses and communities they serve.


Through conversations with local politicians, business leaders, networks and charities, Emily will identify opportunities and deliver initiatives that will address the challenges facing the North to drive socio-economic growth.

Emily Cox has identified her key areas of focus following the Group’s announcement of its new strategic plan last month. These include supporting the region’s transition to a low-carbon economy, the availability of affordable and sustainable housing, creating a more inclusive society and promoting regional development.

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The new ambassador has lived and worked in the North East for the past 18 years. She also serves as the deputy chair of the Confederation of British Industry (CBI) for the North East Council, where she works with people from across the business community and champions inclusive growth and an inclusive economy.

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Cox said:

“Although we’re starting to find our feet through recovery, businesses and communities are now having to navigate the cost-of-living crisis. While the region has its challenges, I’m excited to use this role to champion the opportunities available as we aim for a more positive year.

“Supporting businesses to navigate economic change and giving a voice to communities that need more affordable housing are issues that are very important to me. I’m looking forward to bringing my experience to the role and continuing to work with politicians and communities to support and grow what I know is a brilliant place to live and work.”

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Last month, Lloyds Banking Group reported pre-tax profits of £6.9bn and a 9% growth in net new income to £15.8bn.

Emily is also Lloyds Banking Group’s Head of Colleague Relations & Policy, a role that includes working with strategic partners and trade unions and managing complex people changes.