London, Manchester and Leeds-based performance marketing agency Journey Further has been appointed by Villa Plus to handle its digital strategy and delivery across paid, organic and social channels.

Following a competitive pitch process, the leading European villa holiday provider handed the account to Journey Further. The brief was previously shared between three separate agencies.

Journey Further will be responsible for PPC, SEO, programmatic, paid social, digital strategy, and both digital and traditional PR on behalf of Villa Plus, which offers holiday destinations throughout Europe including more than 1,700 villas and six resorts.

Journey Further will be utilising Villa Plus’s channels to maximise return on its investment on marketing spend, and focus on a data-driven approach.

Simon Lifford, Head of Sales & Marketing at Villa Plus, said: “As a business, we need to push the boundaries of performance marketing, which we weren’t able to do before.

Journey Further’s clarity at speed model plays directly into this, and with their data-driven approach consolidating all our marketing activity to one agency made sense.”

Dan Peden, Strategy Director at Journey Further, said:

“We are extremely excited to be working with such a well known and respected company as Villa Plus. The travel industry has had a turbulent year, yet we recognise the ambitious growth targets Villa Plus has, both in the short and long term, and believe that by implementing a fully data-driven and integrated approach, we will be able to help them deliver such growth.“

Journey Further won Search Agency of the Year at the Northern Digital Awards 2019.