London-headquartered Immediate Media has opened the doors to a newly refurbished Eagle House, which will become home to more than 500 of the magazine publisher’s staff in the heart of Bristol.
The build has taken more than 18-months of redesigning, renovating and refitting, to provide Immediate staff with the space, resources and facilities, needed for a dynamic special interest, content and platform company.
Built in the 1930s, Eagle House sits on Colston Avenue, adjacent to the Grade 1 listed St Stephen’s Church and the Cenotaph.
Externally, a zinc clad mansard roof has been sensitively designed, to expand the office space to suit staff numbers. The main entrance has been redesigned, with a perforated metal screen giving focus on the street.
Internally, a new atrium provides visual contact across all floors and a double height auditorium cuts into the ground floor, opening the basement to the rest of the building and giving the opportunity for a flexible working environment throughout.
Dressing the Atrium, Tree Research suspended a 4 metre Bucida buceras or Black Olive tree, creating a stunning ‘green chandelier’ visible from all floors.
Andy Marshall, Immediate Media MD said:
“Every aspect of Eagle House has been carefully chosen to create a space that promotes collaboration, inspires creativity and innovation, and attracts and retains the best talent.
“We’ve added a new floor to the building to accommodate our evolving team, transformed a once-unused basement into The Courtyard – our wonderful new communal area – and built an atrium to maximise natural light and provide visual contact across all floors.
“Elsewhere, careful thought has gone in to designing a host of multi-purpose meeting and breakout spaces over Eagle House’s seven floors, while our auditorium seating area provides us with a fantastic social and events space.”
Branding and iconography for the building was designed by in-house creative team Imagine. As this inspiring city is home to so many Immediate people, the designers wanted to celebrate Bristol at Eagle House, but to also create a unique interior theme for the new space.
Taking inspiration from city, the new Eagle House iconography signifies six Bristol iconic landmarks and appears throughout the way-finding systems, window manifestations and other environmental, interior graphics.
To compliment the primary Eagle House iconography, Imagine also developed a series of graphics to symbolise the core Immediate magazine brands and passions.