Haircare brand Herbal Essences have launched a new campaign, created by agency Mr President.

The new spot revisits the brand’s classic ‘in-shower moment’, but updates it to reflects a newly mature offering.

Herbal Essences’ new products incorporate a mixture of botanicals which they say are validated by officials at the Royal Botanic Gardens at Kew.

Unleash Mama Natures Secrets with Herbal Essences

The ad sees the talent “in a moment of Herbal Essences botanical bliss” in the middle of Kew’s icnoic Palm House.

It’s the first Procter & Gamble campaign from independent agency Mr President, which has won gongs including The Drum’s Agency of the Year 2017.

Mr President executive creative director and partner Jon Gledstone said: “Herbal Essences has long been known for its unforgettable advertising, so Mr. President is thrilled to have the opportunity to evolve the iconic brand for today’s consumer.

“With the help of Kew, we’ve unleashed nature in all its vibrant glory and the result is a sassy, uplifting and joyful campaign that celebrates natural beauty and moves you to flaunt the hair mama nature gave ya.”

The campaign will run on TV, OOH, experiential, digital, and social.