The HARIBO Happiness Hunt launches its interactive campaign where people can find six iconic eggs hidden around their homes and gardens. To access these treats, you just need your phone or laptop with the right QR code.

Core and Seasonal Marketing Manager, Jessica Hardcastle, commented:

“The HARIBO Happiness Hunt really is out of this world. It is a great excuse for friends and family to come together and to have some fun whatever the weather.

“We know that our treats are enjoyed during the hunting occasion, but we wanted to create our own Easter experience to bring extra childlike happiness to our fans! After all, that’s what HARIBO is all about.”

Director from 160over90, Dan Whitehead, shared:

“We are so excited to share the first ever mobile AR experience for HARIBO. The brand is about unleashing the inner child in all of us and the HARIBO Happiness Hunt certainly does that.

“We’ve already exceeded expectations in terms of people accessing the experience and we hope to see many more joining in the fun over the Easter weekend and into May.”  

The HARIBO Happiness Hunt will be available right through the Easter period and beyond, with daily prizes for those that take part to be won until 20 May.

The experience is being launched as part of an integrated seasonal campaign for HARIBO involving social media, influencers and PR. 160over90 is creative lead agency for the campaign supported by Aircards for web development and Open Communications for PR.