Grey London has launched a new Cathedral City campaign for Saputo Dairy Crest, driving home the message for cheese lovers to ‘Stay Home’ and enjoy comforting cooking.

It’s designed to position Cathedral City cheese as the perfect staple to liven up meals during lockdown.

The campaign launched on Saturday during the broadcast of Britain’s Got Talent and will continue until May.

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It marks the first TV campaign for Cathedral City cheese in three years and features empty schools, parks and streets, alongside families sitting down to enjoy meals like cheese on toast, nachos and lasagne.

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Text reads “Right now, more than ever, the safest, most comforting place to be is home – #stayhome”, and it’s soundtracked by the song ‘Home’ by Dan Croll.