Forto, a leading provider of digitized freight forwarding and supply chain solutions, today announced the appointment of Anne-Marie Andric to the company’s executive leadership team as Chief People Officer.  

As Chief People Officer, Anne-Marie will lead the company’s human resources functions as it continues its international expansion.

Her responsibilities will include direction of talent acquisition, leadership and team development, employee experience and engagement, and employee relations.  She will also further drive the company’s diversity, equity and inclusion (DEI) initiatives.  

According to Forto CEO and Co-Founder Michael Wax, Anne-Marie’s experience and commitment to employee success makes her an ideal addition to the team as Forto navigates its next phase of growth.

“Our team and company culture are our greatest asset and essential components to our success. In an environment where the ways in which we work are significantly evolving, we need the right focus and right programs to empower our teams. Anne-Marie’s experience in guiding early-stage companies during pivotal growth periods and delivering first-class HR programs at international scale for large enterprises, gives her the right toolset for this challenge. Working with the passionate and engaged team at Forto offers the opportunity to drive change and make an impact in an industry that affects people around the world,” explained Anne-Marie: “I am truly excited by the opportunity to help the company steer the next phase in its journey by focusing on developing a robust people agenda that enables the team to thrive – and in turn, fuel Forto’s rapid growth.”

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Anne-Marie Andric brings more than 25 years of HR experience with a wide range of companies and industries to Forto. Most recently, she served as Vice President People and Organization/Internal Communications for the Husqvarna Division at Husqvarna Group where she held overall responsibility for the people agenda and human resources (HR) function for a division supporting 7000 employees in 33 countries.

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In this role, she spearheaded strategic people projects, such as re-structuring the people and operations function and designing foundations for the people and culture journey to enable the division’s business transformation. With a background working with both large international enterprises and scaling companies, she has held Chief HR Officer, HR Director and other leadership roles in companies such as Sanofi, GE Healthcare, BD, Microsoft, Bisnode (today Dun & Bradstreet), and  iZettle (today PayPal).

Anne-Marie has led and built HR teams in start-ups preparing for IPO and large multinational companies driving transformational business agendas. She is also one of the co-founders of HR the Real Deal, a non-profit HR organization promoting and sharing learnings from real HR practitioners and has served as a senior HR Advisor to start-ups/scale-ups.

Named one of “LinkedIn Top Start-ups Deutschland 2021” and listed as one of the “German tech startups and scaleups to watch in 2021” bySifted1., Forto is using its digital platform to simplify interactions, remove process friction, and increase visibility around the supply chain — in turn empowering customers to make smarter commercial decisions.

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It strives to make the movement of goods around the globe simpler and more certain, while simultaneously helping the logistics industry become more sustainable. 

Since its founding, Forto has grown from a small team in Berlin to a worldwide presence with offices across Germany and Asia including Shanghai, Ningbo, Shenzhen, Singapore and Hong Kong. In 2021, the company expanded its operations with offices in Copenhagen, Aarhus, Madrid, Rotterdam and Ho Chi Minh City. In 2022, Forto plans to further expand its footprint to customers in Poland, Belgium, Sweden and southern Europe. 

In March 2022, the company announced a new Series D investment of $250 Million led by Disruptive and including participation from previous investors including Softbank Vision Fund 2, G Squared, Northzone, Unbound, and A.P. Moeller Holding.