Independent product and service innovation company, Fluxx has acquired digital marketing services group Albion in a move designed to accelerate its growth plans.

The company said that Albion’s remaining staff will join Fluxx, growing the team of strategy, insight, creative, digital and business design talents.

The move will strengthen Fluxx’s specialism of experimental ‘test, learn and scale’ rapid innovation incubation – creating transformational products and ventures with client colleagues.

Jenny Burns, Albion’s CEO, will join Fluxx as Executive Partner, complementing a leadership team of expert practitioners, each with more than 20 years’ experience working with leading brands on projects across Europe, the Middle East, Asia and the US.

“We’re really excited to be able to bring Jenny and the team into Fluxx”, said Richard Poole, Fluxx Founder & Managing Partner. “Today, we work at pace with some of the world’s greatest and most innovative companies.

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Accelerated growth plan
“With Albion colleagues under the Fluxx brand, we’ll be able to offer more to our existing clients and accelerate our growth into new markets.

“We’ve driven our success by building an excellent team with diverse innovation talents – from creative technologists to ex journalists and business analysts. Jenny and the Albion team have proven skills that will catapult our ambitions.

We already share a common culture and history of helping organisations release potential and create market leading products and services.

Jenny Burns, Albion CEO said: “This is a fantastic move for both companies to come together and take advantage of a massive market opportunity – as all industries are disrupted by the challenges of the digital age.

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“Of all the companies in this growing category, we’ve always viewed Fluxx as one of the most impressive, and having already worked with them closely in the past we’ll be better placed to capitalise on bigger opportunities together.

Merger comes amid sector changes
The acquisition comes amid wider changes in the marketing services and management consultancy sectors, Albion said.

Digital disruption, in-housing, consolidation and the blurring of lines between product development, marketing and organisational transformation means brands need new partners – to help them use digital technology to bring ideas to market with greater agility and lower risk.

This, the company said, has created a new market for smart agile, lean innovation specialists that combine strategic brand thinking, digital, product and proposition design with new ways of working for clients.

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As a larger operation, Fluxx believes it is now best placed to take advantage of this growth category, with its greater scale and collaborative approach to bringing talents together with clients.

Albion, founded in 2004 as a challenger creative shop, later repositioned as a full-service digital marketing agency before evolving into one of the UK’s leading creative innovation consultancies.

Albion’s previous owner has decided now to divest the business, to focus its own offer on marketing services – providing the opportunity to create the larger Fluxx business.

Between them, Fluxx and Albion have an impressive recent track record of rapidly converting ideas into real products and experiences.

Recent successes include creating digital clean transport subscriptions for Greater Manchester with Atkins, reinventing retirement services with Just, and delivering financial services innovation with Zopa and Lloyds.