Lebara, one of Britain’s most successful telecommunications companies, has just announced a new partnership with British Swimming.
They will be supporting all events run by this organization, including their prestigious Championships and games for both Paralympic athletes and those with lower disabilities.
British Swimming first partnered with Lebara in 2020, making them their official telecommunications partner. The two brands find synergy in their focus on developing a spirit of community, high performance and flexibility – values that were particularly relevant in the lead-up to the Tokyo Olympics and Paralympics, which saw some historic results in the pool.
Speaking about the new three-year partnership, British Swimming CEO Jack Buckner said:
“It is fantastic that we are able to continue this valuable partnership with Lebara over the next three years, which are set to be busy. It’s an exciting time for our sports, in and out of the water.”
“Lebara share similar core values in everything they do. Staying connected is crucial to our training, preparation, and competition performances, while our athletes and teams have brilliantly showed their ability to be flexible in an ever-changing aquatics landscape in recent times. In those aspects, we are absolutely joined up – and we look forward to strengthening our relationship moving forward.”
Rajesh Dongre, Lebara UK Mobile Commercial Director said:
“We’re extremely excited about our partnership with British Swimming and look forward to the next three years. Swimming is a household sport accessible to the British public, it’s affordable and helps bring communities together, – aligning completely with our mission at Lebara to keep people connected.”