BBC One creates self-shot idents to reflect community spirit in lockdown

BBC One creates self-shot idents to reflect community spirit in lockdown
(Last Updated On: 25th September 2023)

The BBC has virtually brought together various groups of people for its newest ‘Oneness’ idents on BBC One, created from footage filmed by those taking part while adhering to social distancing.

Three new clips have been released and are on screens from May 1st – ‘Tea Breaks’, ‘Teammates’ and ‘Isolation Disco’ – which show communities taking part in activities but remaining at home at the same time.

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Teammates, for example, features an amateur football team keeping their skills up by doing kick-ups in their own gardens, while Isolation Disco shows people dancing and enjoying themselves in their own living rooms.

They were created by BBC Creative in collaboration with BBC Marketing. Eight new idents are set to be introduced over the next few weeks across BBC One.

Production was carried out completely remotely – filmed by the participants in their own homes, then edited together by the BBC production team remotely.

They are based on the original series of ‘Oneness’ idents which feature community activities and have been running since 2017. With all group activities currently cancelled due to coronavirus, this new set of idents will reflect people’s real situations.

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Chris Hooper, Head of Marketing at BBC One, said:

“Our ‘Oneness’ channel idents are about demonstrating BBC One’s unique ability to bring large and disparate groups of people together through their shared passions and interests.

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“During this unusual time of isolation, the BBC is helping to bring the nation closer through entertainment, information, education and culture, and so it felt right for BBC One to reflect the way our audiences are still finding ways to connect in new and unique ways.”

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