5 of London’s creative industry leaders give their predictions
Phil Mcintyre We spoke to five leaders from London's marketing, business and design sectors to find out what they predict…
2019
CEO and CCO choose voluntary redundancy at M&C Saatchi
Dan Somner M&C Saatchi was founded in 1995 by Jeremy Sinclair, Bill Muirhead, David Kershaw, as well as Maurice and…
On The Beach’s new Uncommon ad campaign features rock legend
The campaign is intended to speak to the power of that restful feeling of a beach.
Here are the 10 most-watched adverts on YouTube in 2019
Mel McDonagh Six of the top 10 were created for the Super Bowl, with Amazon, Hyundai and Gillette making up…
Instagram removing likes might just help, not hinder, brands
Charles Dearing As social media giant Instagram mulls over the idea of removing public likes count, brand marketers weigh in…
KFC appoints new UK media-buying agency after competitive pitch
Michele Kelsey Mindshare replaces KFC’s incumbent agency, Blue 449, who has worked with the food brand for over 15 years.
Jellyfish gets a Social Life as it makes acquisition
Jellyfish has made its first acquisition since receiving investment from French group Fimalac last month, taking on award-winning…
TikTok appoints first UK General Manager
TikTok appoints UK General Manager.
PureGym set to acquire Fitness World
Jon Barr This transformational deal will give PureGym significant scale in Continental Europe and rapidly accelerate its international expansion.
Carlsberg launches ‘Better Beer for Britain’ campaign
Graeme Kavanaugh Carlsberg has cheekily promised to get the election done by unleashing Britain’s Beer potential, providing ‘better beer for…
What advertisers need to know in the age of Advanced TV
The number of over-the-top - “OTT” - services, with media content increasingly delivered via the internet, is on…
Amazon dominates UK ecommerce market
UK is the third largest ecommerce market in the world, just behind China and the US markets.